Written by Karen Bryan
Be prepared for your pound to shrink in value when buying shampoo at Tesco. I did a double take today when I saw the rows of Tesco Everyday Shampoo and Conditioner as the bottles looked much smaller than in the past, but the price had only gone down from 88p to 80p. I picked up one of the new size bottles and sure enough the bottle had shrunk to 500ml.
What a swizz, that’s a mighty 36% increase in price. The shrinkage in bottle size has heralded a price leap of more than one third; more than ten times the rate of inflation.