Written by Karen Bryan
I’ve been an online publisher for ten years and a blogger for six years. Sometimes blog burnout hits and you just can’t get down to working through that long to-do list. Although being a blogger with the ability to work from anywhere is often portrayed as a soft option compared to having a regular day job, there is a constant need/pressure to keep writing and promoting new material. Ideally, you want to publish a minimum of two articles (posts in blogger lingo) a week on your blog and get as much exposure/traffic as possible for these articles. While that might not sound like much, that’s every single week of the year, plus you may have more than nore blog (I have two).
So how to you minimise blog burnout? Here are my seven tips:
- Always have at least two weeks worth of articles in reserve. You could be ill, have a family emergency or hit writer’s block.
- Anytime that you think of a topic write it down; not so easy when you’re lying in bed.
- In my opinion, it’s better to have fewer decent articles, than just writing anything to keep up with your schedule.
- Take seach engine optimisation (SEO) into account when selecting topics for articles. Write about things for potential readers, especially subjects with low competition. Then you’re likely to get more traffic.
- Try to have a life outside blogging. Easier said than done, as you can get so drawn into it; there’s always so much to do, e.g. promote your material on social media, do SEO, sell ads.
- Spend less time on social media and more time producing content for your own blog. Tweeting, doing Facebook updates and pinning photos on Pinterest can soak up a lot of your time and energy that could be better spent writing great articles that will bring traffic and then readers may promote you.
- It’s not the end of the world if you don’t publish anything for a week or two. If it means that you come back refreshed, it could even be a positive thing, as long as it’s an infrequent occurrence.
What are your strategies for dealing wiht blog burnout?